Yahoo Inc. was indeed once a shinning star in the internet industry and had a control over the Web World as far as user’s traffic is concerned. But the internet giant has been struggling to keep pace with the likes of Google and Facebook and frequent changes in the management have also created problems for the search giant.

Lately, it was announced that 3 top Executives of Yahoo Inc. are leaving the troubled and slumping internet company in an exodus or mass migration that will clearly put the company’s CEO Carol Bartz yet again on the hot seat as she is coming to end of her year in power. Yahoo’s CEO Carol Bartz is definitely trying frantically to engineer some kind of turnaround for the company but this departure will definitely put them in troubled waters.

The technology site named as All Things Digital has published a report in which they said that three top executives in Yahoo are leaving but the company at that time didn’t issued any kind of a formal denial of the report. But on Thursday, Yahoo formally announced that executives are departing from the company.

The executives which are leaving include David Ko, who is a senior Vice president in the company and is incharge of mobile and audience, Hilary Schneider who is an Executive Vice President in the company and oversee Yahoo advertising in the U.S, third in the list is Jimmy Pitaro, who is running Yahoo services division including Yahoo news, sports and finance section.

Scott Kessler, who is an analyst at S&P, said that these surely were an important lot of people in the company and with their departure pressure is going to be mounted on Yahoo’s present CEO.

Bartz has been frantically trying to chalk out some plan so that people start visiting Yahoo’s Website frequently instead of spending their time on Social Networking Hubs like Facebook and Twitter.

The alarming thing is that Yahoo’s share has been falling at a pretty fast pace and within this year, Yahoo stocks have fallen by almost 15 percent. Yahoo shares on Thursday fell by 17 cents and closed at $14.17, this sharp decline is reviewed by some analysts as the bad times for the company.