Over the years search engine optimisation has changed immensely. Through Google’s introduction of its Penguin and Panda updates it has encouraged digital marketers to change their methods. The penguin update means that Google penalises sites for poor quality back links. A poor quality back link is a link leading to your site from a low quality site. The Panda update is all related to content on your website, if your site is not original or contains poor quality content then Google will penalize your site. This all translates into a site with lower quality rankings.  This article will provide you with the information on how you can create a high quality link portfolio through 4 simple steps:

On Site and Off Site Content

In order to beat Google’s Panda algorithm change you need to have high quality content on your website. Making high quality content can either be costly or time consuming; many websites opt to use copywriters to make their site higher quality. In the case you are unable to purchase a copywriter’s services you can make it yourself. But you need to ensure that it is:

• Original
• Giving the topic something new
• Lengthy
• Keyword specific
• Grammatically correct

You want your website to be a hub of information, so it is very important to keep the content fresh and up to date.

Link Prospects

When you are trying to avoid the penguin up date it is crucial that you identify high quality link prospects that will benefit your website. In order to find a high quality link prospect you should use Google search engine and find sites in your niche with high quality signals. Here are a few aspects to consider:

• Is the site high traffic?
• What the sites PR?
• What is the back link profile like?
• What is the sites domain authority?

These are all important aspects to consider when you are deciding whether to use the site or not. Another way to identify link prospects is sites such as My Blog Guest and Blogger Link up.

Guest Posting

One way to generate sustainable penguin friendly links to your website is through using guest posting. Guest posting is building natural links to your website via posting an article on another site. This article will contain 1 to 2 anchor text which will lead back to your website. In order to ensure that your guest posting campaign is successful you need to create high quality content that is likely to get posted on another site.

Google Friendly SEO

Search engine optimisation is still a vital part of internet marketing. Using SEO allows you to target traffic through use of anchor texts. In order to find out what terms you should be targeting you need to use the Google keyword tool as this will inform you of what terms are most searched. For more information on how to correctly carry out internet marketing strategies you may want to use an SEO consultancy.

Taking these four steps into consideration is of paramount importance when you are trying to abide the Penguin and Panda update. Through perfecting both your on site and off site content you can ensure that your site is high quality and that you can attain high quality links on high quality websites.  

This content was written by Goymedia.  They specialise in SEO consultancy, guest posting and other forms of high level link building. For more information on how they can help you, please see the link.