Here are 5 helpful solutions that you can use to improve sales at your ecommerce store by working smarter, not harder.
When it comes to running a successful ecommerce store, there are many variables that you need to consider. Aside from having the right products, branding, shipping rates, return policy and price range, you also have to know how to run the innards of your store. In short, your analytics, your backend software and other tech tools can either make or break you along the way. We’ll tell you about 5 tools that no e-retailer should ever be without, so you can stay a step ahead of the game.
MOZ
The definitive SEO software, MOZ is a must-have. It’s fed by your analytics and tracks all of your pages, keywords and SERP results. It also tracks your competitors, too, so you can learn what methods they are using to outdo you in rankings. It’s a seriously awesome tool for SEO that every webmaster and retailer should embrace.
Google Analytics
If you are not using Analytics, you are working blindly. This is especially true if you are trying to run a PPC campaign. With Analytics, you can easily track your pages, customer behavior, goals and more. This lets you A/B test certain pages, and make modifications to improve conversions exponentially.
Ecommerce CRM
If you don’t yet have an ecommerce CRM system in place, you really ought to consider getting one. It lets you pull all of your data from all of your sales channels into one place. You can collaborate with team members, create task lists, automate fulfillment and reverse logistics and even manage social, email and newsletter campaigns while helping to expand and grow your existing customer base using trend-based information that helps you succeed.
Hootsuite
The definitive way to effortlessly manage your social campaigns, this software solution is cloud-based and online only. You can set up to a month’s worth of postings in advance that automatically post to all of your social channels. What’s more, you can drive detailed and deep analytics of your best performing posts, click-through rates, comments and so much more. This puts you in full control of your social media from day one and is truly must-have.
Hit Tail
Want more traffic? This service costs just $10 per month and will get you just that. It tracks all of the inbound visitors to your website and lets you know what long tail keywords they used to find your site. Next, it generates convenient lists of other keywords that you can create content for on your website that will enable you to drive even more traffic for minimal effort. It’s so easy to use that anyone can do it.
These are but a few of the many amazing and affordable tools that you can use to grow your ecommerce business. If you put them all into place, you can easily improve rankings and attract more traffic, which means more conversions and sales to benefit your bottom line.