Are you utilizing social media in order to take your business to the next level? Whether we like it or not, the fact is that sites like Facebook and Youtube are immensely popular. They are also excellent ways to market your business and receive a boost of traffic to your website. Let’s look at a few ways at how you can use interactive media in order to build your brand.

A Facebook Page For Your Business

It’s a good idea to establish a Facebook page for your business. The idea behind a Facebook page for your business is to build a following and interact with current and prospective customers. Facebook also allows you to link back to your website. In addition, you can also post photos of any products or services you may offer. Some car dealerships use integrated software with their Facebook page which allows them to display their entire inventory on their page. Having a Facebook page also allows you to make announcements when it comes to sales or any special deals you may be offering.

Youtube Marketing

Many businesses are also using Youtube as a marketing medium in order to showcase their products. Shoe stores such as Zappos prominently feature videos of models showing off the latest shoes which I think is a lot more effective than simply posting photos of the shoes on a model. Videos are three dimensional and offer a more accurate view. Car dealerships have the ability to post videos of their inventory and commercial tv spots online for viewing purposes. The key with Youtube is to post insightful content that is interesting; if you post something truly unique it could even go viral. Another advantage with Youtube is that the videos can receive quite a bit of search engine traffic as long as they are properly optimized.

Give Your Business A Voice With A Blog

If you have an online website why not add a blog that is updated consistently with interesting posts about your products, services, specials or anything related to your business? This is a great way to lend a “voice” to your business. For example, a company that specializes in auto sales such as Used Cars At Enterprise could post articles about new car models, driving tips and even automotive technology. Make sure to write posts that are informational and remember that every single post doesn’t have to be an advertisement for your business. You can post about related subjects that your demographic may find interesting. The added benefit of a blog is that your posts may receive search engine traffic which means more visitors and potential customers to your website.

Written by Jelena Starr – Jelena is a social media maven enjoys writing about technology and the internet. She currently resides in Southern California.