Maintaining Business during tough times is an ultimate challenge for any entrepreneur or small-business owner.  There are many reasons like economic down turn, recession, dishonest partnership which put your business down. Whatever may be the reason you can get through it with your strong determination and by following few tips. Below are some of the tips that help you with your business during your tough times:

• Cost cutting: evaluate all the necessary, unnecessary and optional expenses. Try to cut all your unnecessary expenses. Judge and determine where, what and how to cut the expenses
• Low budget marketing:  you can replace your marketing activities to low budget marketing activities. If you are unable to meet these expenses then you can go for a payday loan. These loans will provide you instant cash despite your bad credit and these do not have any impact on your credit score
• Prepare a proper budget plan: preparing a budget plan and strictly sticking to it is required for every business and household. This is the best way to maintain financial discipline
• Focus on the fundamentals:  Surviving during hard times requires focus on the fundamental principles like sales and training
• Find the right team: find the right team by applying a smart hiring strategy. Identify the role of each member and make sure that the roles are properly defined and skills required are specifically stated
• Use Technology wisely:  use web conferencing tools like Skype in order to save on business travel and other communication expenses
• Appreciate your customer: implement measures like one-time price reduction, referral incentive or customer loyalty cards to express your appreciation and to attract them
• Expand your customer base:  by refocusing your reach on a new segment of the population you can increase your customer base. So, target your product or service to a specific age group, interest and lifestyles
• Address all the weakness of your business: sometimes the activities and actions you apply to manage your business during tough times may have negative consequences. So, you need to address them in order to see the growth
• Start thinking like a customer: thinking like a customer gives you a  better idea on how to modify or repair your services and products according to the needs and requirements of the customer
• Monitor your progress: check your finances regularly and adjust according to the requirement and priority; track the results. If the business starts to rise then determine which objective is driving the success.My name is Michelle. I am a tech writer from UK. I am into Finance. Catch me @financeport on Twitter