Video blogging or ‘vlogging’ is becoming ever more popular in the world of online marketing as it gives the audience something different and new which can be more successful and grabbing and maintaining their attention. So is a vlog always better than a regular blog? Well not always but there many areas in which it can be a big advantage to have a video rather than a written article such as a product review, a how to tutorial and an interview. If you want to try vlogging then here are some tips to help you make the most of your videos.

Use It To Aid Your Writing

A mistake that many bloggers make when creating videos for their blogs is that they replace all of their content with the video. Your blog will be much more effective if you use your video to compliment the content. This way you will have the best of both worlds and you will please audiences who prefer videos and those who prefer written content both at the same time.

Be Comprehendible

This is an obvious yet vital point as many people still get this wrong. You must ensure that your picture and audio is clear and that you speak in a clear and coherent way. If you have a particularly strong accent then it’s a good idea to include subtitles so that people all around the world will be able to understand what you are saying.

Make Sure You Have Something To Say

By now we should all be aware of how important unique and relevant content is in terms of SEO and video blogging is no different. You should only make a video if you have something useful to say and a relevant contribution to make to your chosen industry. If you duplicate another video you will face the same consequences as if you duplicated written content so don’t say you weren’t warned.

Don’t Forget To Promote It

A vlog is just the same as a blog in terms of its need to be promoted so just because it looks different than your average blog you shouldn’t forget to promote it through your usual channels like social media for instance. You will want to attract as many people as possible to view your video and to share it with others so you should encourage them to do so at every opportunity.

You Don’t Have To Create your Own Video

There is no rule saying that you have to create and star in your own video for it to be relevant to visitors to your blog or website. If you come across a relevant video for your industry that you feel would benefit your audience then you can embed into a blog that you have written on the subject. A good blog will inform the reader even if you are telling them about a good source of information that they can find somewhere else as this will make your own blog a good and trusted source of information.

Stuart Cooke who regularly uses videos in his blog posts. Sometimes they are his own video and sometimes they are used to reference other great sources of information.Click here for more informtaion