Social media has not only had a tremendous impact on how people interact with each other, but it has also changed the way many business market themselves. Facebook has the largest hold on the social media market with over 1 billion users and businesses are using its popularity to reach more of their customers. Businesses have the ability to offer visitors more insight into their company and reach customer like they never have before. Having the option to buy Facebook likes can help to establish your following to show why users should visit your site.

Market Your Business
Facebook allows your customers to see what your company has to offer. Having your catalog or menu on the site allows customers the ability to better understand your company or brand. While you may also have your own website, with the high usage of Facebook users you may find a much larger following through the social media site.

Also, businesses have the option to buy paid advertisements through the site or simply use the free business page to attract customers. Regardless of which advertising method is used, Facebook ads have the ability to reach more customers than traditional marketing methods.

Build Relationships
Businesses are able to use Facebook as a low cost marketing solution and develop relationships outside of the normal buying process. Close to 11 million businesses now have a Facebook page, which allows them the opportunity to engage with customers regarding customer service, product research, and promotions. Businesses that use Facebook to create an interactive experience for visitors will find that they are better able to understand the needs of their market.

Word-of-Mouth Marketing
One of the best, and least expensive, ways to attract business is word of mouth, in which 78% of consumers say they trust their friends’ recommendation. Those who buy Facebook likes ensure that more visitors see posts on their website and can help to increase traffic. One recent study showed that 26% of referral traffic comes from Facebook.

Increase Visibility
Facebook can help increase your business’s visibility on search engines. Search engines have the ability to catalog the information from your Facebook page so when a search is completed, the information for your page is displayed. Over 2.5 million websites have integrated with Facebook to improve their visibility and make it easier for customers to find you.

Consider this – If Facebook were a country, it would be the third largest in the world. Having a Facebook page gives you a passport to this online world and provides an opportunity to reach many of its residents. Not only can a Facebook page increase your customer base, but it also helps to increase customer satisfaction.

Jillian Johnson is a professional marketing content writer who blogs on a variety of topics. Follow her @MissWritey.