Imagine running a business that has automated sales and marketing process. Wouldn’t that save you a ton of time and effort? Enabling you to focus on the other more productive and profitable tasks that will help you grow.

Marketing using a CRM (customer relationship marketing) software solution helps businesses automate repetitive marketing tasks like posting on social media, sending emails, and other business website actions. While this can significantly improve one’s lead qualification, shorten the sales cycle, and free one’s time, they are not always the cheapest thing you can get in the market. There are many CRM tools that are affordable enough for small business owners. These tools have great potential in creating a huge impact in transforming small businesses.

How can marketing automation tools affect small businesses?

A fully functioning CRM tool allows a business to buy and sell online, like that of Amazon. When using it, one can expect to have highly personalized and useful content that could draw in the target audience and turn them into loyal customers. For small and new businesses, this can greatly help in generating revenue and providing a high return on investment.

What are the advantages of using marketing automation tools?

With a CRM, you can expect to have more a more effective and profitable sales pipeline. In fact, according to Nuclear Research, about 95% of companies which use these types of tools have gained huge benefits using them, reporting a huge boost in productivity.

Moreover, eMarketer found that B2C business people using CRM automation have gathered at least 50% conversion rate. This is significantly high. With CRM automation bringing ROI and value to a small business’ marketing efforts, there’s no wonder why it’s highly in demand.

How to choose marketing automation software?

There are lots CRM software solutions available in the market; some of them are cheap. However, you shouldn’t judge them based solely on its price alone.

Before you make a purchase, make sure that you what kind CRM features you need. Each provider offers different packages under different price range. Moreover, you have to consider its platform usability, deliverability, upfront cost, and much more.

What’s the best marketing automation software for small businesses?

One of the most recommended CRM tools in the market nowadays is Infusionsoft. This tool is exclusively built for small businesses and has been used by over 35,000 small business owners across the globe already. It allows you to centralize your customer follow-up and communication including general day-to-day activities such as appointments and tasks. The same is true for its sales and payment collection. Its email marketing system is also effective in automating follow-ups, creating new leads, and turning them into customers.

Infusionsoft has a 4-tier pricing structure. To fully comprehend each package, you’ll have to contact an expert Infusionsoft consultant. Once you’ve chosen one that fits your needs, you can easily buy Infusionsoft at a price that you can afford.

Other recommended marketing automation tools for small businesses are Ontraport, Salesforce Act-On, Marketo, and Hubspot.

Final Words

If you want to generate more leads that convert into sales within the shortest period of time, then you’ll find and effective CRM one of best way to achieve it. Start right and nurture your prospects effectively and your business will flourish.