Every marketer has their own social media strategy and they are usually convinced that their strategy is brilliant. However, brilliance is subjective and relative. When you are assessing your social media strategy, you need to make sure that you are getting results. When you are monitoring results, you should check out some of these different tools. They will help you better understand the traffic, conversions, shares and outcomes of your social media strategies. Many marketers are lost in selecting a tool. Fortunately, I have found one that is particularly valuable: TwentyFeet.

TwentyFeet is an aggregator that will provide all your statistics on Facebook, Twitter, Youtube and bit.ly. All you have to do is log in to the dashboard and check your stats. You will have to pay for certain features. For example, you can get one free Twitter account forever, but will have to pay for analytics on additional accounts. To get started, all you have to do is register, link your accounts and start collecting data.

When you check the analytics on your accounts, you will find that the amount of time it takes to get the data may vary depending on a variety of factors such as the size of your account. If you want an idea of how you are doing with Twitter, you will find out how many followers you have, how your follower rate has changed recently and how many retweets or mentions you’ve received.

Although the data provided by TwentyFeet is certainly valuable, the developers are still working out a few bugs in the system. When I checked my own Twitter account, the analytics told me that I had 1,800 followers when in actuality I had 800. However, the other information looked pretty accurate. I will definitely use this tool to keep track of my analytics for my different social media profiles.

Keep in mind that all social media analytics tools need to be taken with a grain of salt. They cannot perfectly identify exactly how your site is structured and TwentyFeet is no exception. However, the results are very useful and I definitely encourage you to consider using them. Your own opinion is useless as you evaluate the effectiveness of your social media strategy, because your ego will almost always make you think that you are doing better with your social media than you actually are.

In my experience, TwentyFeet is a stellar tool for establishing your social media presence and giving you some ideas on where you need to improve.