Digital marketing has changed the face of marketing as a whole. Before then, print, TV and radio were the only options available to companies. Then the internet arrived – and everything began to change. It was a slow change as more and more people began to understand the power of the internet, and now companies around the world are starting to invest large sums into their digital marketing campaigns. Many have already seen the benefits and enjoyed the boost in profits, but there are still people out there who only rely on traditional advertising. There are also a number of business owners who are still reluctant to free the necessary funds for a proper digital campaign.

For those of you who are still too scared to dip your foot in the warm waters of the internet, here are the benefits you are missing out on:

• Launch quickly:

Depending on your strategy, your campaign can be up and running in a matter of hours. Display ads can be up instantaneously while search engine optimisation (SEO) and social media campaigns can last a little longer.

• Measuring results:

No form of traditional media can give you access to the kind of statistics available online. You can see who you are attracting, where the interest is coming from, how your sales are increasing and what people are saying about your company instantly. When it comes to your website, you can see where your visitors are spending their time, what they are looking at and how to turn them into customers.

• Brand growth:

With the rise in social media, your customers can now connect with your brand on a personal level. Customers will promote things for you, get involved on your company pages and ultimately take your marketing material from you. This way, when done properly, they will not just think you are trying to increase sales, but also care about their interests.

• You can be specific:

Due to the vast amount of valuable data that comes out of your digital campaign, you will be able to perfectly tweak your marketing material and advertising method to only focus on specific individuals. With traditional advertising, you are displaying advertisements to a whole range of people, many of whom will have no interest. Online, each person who views your material is a potential client.

• It has a lasting effect:

Marketing through things like SEO and social media will give you a long-term result. These can take some time to perfect, but the reward is well worth the wait and will continue to produce the goods for months, or even years, to come.

If you are new to online marketing, then it is advised that you look for the help of a professional. There is a negative side to digital marketing and if done incorrectly, you could damage your reputation – which could be costly and difficult to fix. When done correctly though, a boost in profit is just around the corner.

Jason Acar is a experienced Journalist with over 5 years experience in the digital marketing industry. His other hobbies include SEO and all kinds of sports.