It’s delightful for SEO marketers to hear updates about Google penguin and Google panda. Google panda is a great change to theGoogle search result algorithm it was first released in 2011.it is a great improvement to Google search algorithm which helps Google to fight against content robbers and spammers.  A supporter of SEO these updates caused several brands to lose their visibility.

Matt cuts one of the most renowned software engineer talk about the major changes in one of his interview.

Cut’s friendly heads up involved two main issues regarding search:

1-      Over optimization will negatively affect rankings.

2-      The quality of content will soon be a more of a focal point in determining rankings.

This change reportedly affected the ranking of almost 12 percent of all search results.

Google panda:

Google dropped a bomb with the name of “PANDA”. This update is designed to reduce rankings of low quality web sites – sites which have low value add for users, copy contents from other  web sites or sites that are not just very useful.it provides better ranking for high quality web sites-sites with original content. Basically panda updates are designed to support the pages that are not spam, are of great quality and penalize the sites having low quality content which contains key word stuffed, that offer little to no real value to the reader. Panda is also intended to stop scrappers from outranking the original authors. Panda made it known that SEO marketers would have to conciliate the views of Google’s search algorithm.

Google penguin:

Google penguin update waslaunched on 24 April 2012. Google penguin is an important algorithm change targeted web spam.The change will decrease ranking forthose sites violating Google existing quality guidelines. Google mentioned typical black hat SEO tactics like keyword stuffing will get a site in trouble and will cause penguin to flag your site such as

1. For duplicated anchor text.
2. For over use of duplicated domains.
3. For links from article dictionary and listings.
4. For low quality article marketing & blog spam
5. For keyword stuffing in internal &outbound links.

It is just another step of Google to take more effective steps to ensure quality of data instead of quantity.

It will take some time for SEO marketers to getused to it, but those who want real benefit from Google will make it possible to keep it up with new changes and keep their ranking intact.

If you think you have some sort of SEO penalty as a result of either Google Panda or GooglePenguin updates it’s better for you to contact your SEO service provider to help or start trouble shooting. You can also ask us by leaving a comment!

Konoozi is the  Online Marketing Company, We are Internet marketing and Buffalo SEO based company in New York , USA.