The design of your website can play a major role in attracting customers to your page. Whether you run a blog or an e-commerce website, the right design could make all the difference. The design of your website needs to be clean, clutter-free, and should be easy to navigate through. Pages must link to each other and everything should be presented in clear detail for the visitors to see. There are a few important elements that you should keep in mind when designing your website.

If you are working with an experienced web designer, they will generally highlight all the flaws in your website. Most people do not realise why they cannot attract more traffic on their website. It is mainly because the design of your website is not good enough. If you want your website to look good, here are some of the most important factors that you must consider:

The Colours

The colours of your website can have a major impact on the amount of traffic you are able to attract to your website. Have you seen the colour scheme used by popular websites that generate millions in traffic each day? They generally use lighter colours such as light blue or opt for white backgrounds. That is because the colour plays a very important role in determining whether people stay on your website for long or not. Using sharp colours is not a wise idea because that will just deter people from staying on the website for long. In fact, use warmer colours that are more welcoming and easy on the eyes. Companies such as http://www.perth-web-design.com.au can help you create a good quality web design at affordable prices.

Navigability

If you are designing an e-commerce website, navigability plays a vitally important role. You will want to make it easy for your customers to view different products. Basically, the key focus on creating an e-commerce web design is to try and keep the visitors on your page as long as possible. Link one product to another and showing different information such as recently bought, etc. is all very important. Navigability does not just mean linking one page to another frequently. It also means to make sure that the design of the website is good enough to make it easy for people to view information and products without having to worry about an overload of information.

Compatibility

Nowadays, more and more people have begun to use the Web through their smartphones and tablets. As a result, you need to make sure that your website is browser friendly and can automatically resize depending upon the viewer’s screen. Compatibility plays an important role in attracting more traffic. What if a person visits your website through their phone, only to find that it does not scale and takes a long time to load up? Working with an expert web designer is important since he/she will ensure that the website loads up quickly and remains browser friendly. These are just some of the key elements that you must keep in mind when designing your own website. They will help you greatly in improving your website’s performance and generating more traffic.