The startup’s journey: a quick scroll through investment, recruitment and constant pitches to potential buyers and clients. If this does not sound familiar to you then you are missing a fulfilling adventure and if it does then you probably are sifting through your notes, wondering where to take your business from where it is currently standing. Maybe this list is a starting heads up on how to get some of those worries off your mind.
Go Online
This one is an easy guess really. Ever wondered why there are all those tutorials for making websites and then all sorts of niched themes for literally all sorts of websites? That’s right: it’s because this line of business is one in which there is no second input. It is the digital age and you need a website almost as badly as you need a separate account and a cell phone. It is quite literally the digital banner that you can use for all the marketing and communication purposes.
Build a blog
Yes, writing helps. Blogging has obviously evolved since its inception years but more importantly, blogging has taken a turn in which it interacts with the users. Business wise it can do a lot of things but most importantly, it gives your business a personality and a voice. Suddenly you are voicing a say on the matters relevant to your industry and as such the content shared reaches to potential business growth. If nothing else then it is a powerful tool to have for utilizing and optimizing SEO oppurtunities.
Engage with your audience
Now this might be purely an online trick or a very real life one. But you cannot simply expand and market your business without taking feedback from your potential customers or your target base. The above stated tool of blogging can very well achieve that but more so you need to be aware what your customers need. Start with knowing who they are and what they do and you will be able to build up a more niched knowledge about what they need from your line of work.
Competitors help!
Sounds strange again I bet? But this is the heart of the matter. If you are not learning from the runners in your line of business then you are not working in your niche properly. Building a brand image takes a certain amount of time and it certainly does not do to simply go the other direction of your competitors. Even more so, if you can build links, official or otherwise, between your competitors then make that jump as soon as you can. You have not much to lose at the beginning stage and far too much to gain.
Social Media works
Even though I am not the biggest fan of all that goes on the ranks of Twitter and Facebook, there is little arguing how much of an impact social media can make in your marketing campaign. I mean literally you can use each front for a completely different purpose, each of which would contribute differently to your business (Pinterest for your product branding, Twitter for feeds and updates etc). The idea is to utilize the medium and use it to address different sections of potential customers. Proper implementation and you have instant results.
