In the world of earth mapping and underground exploration, there are many tools that enhance the process and make it run more smoothly.  One such tool is known as GIS data, and it is a common element in the success of many different industries and business processes.

What Is GIS Data?
GIS stands for ‘geographic information systems’ and GIS data helps companies to interpret mapped data, integrate different forms of data with geographic elements and create or update maps.

GIS can increase the value and enhance the traditional map concept so different elements like processing, encoding, analysis and data storage.  Different types of software are usually used to integrate different types of GIS data with one another.

With effectively gathered GIS data, trends and patterns can be identified and information may be easily shared between different people within the same organization or in different parts of the world.  This easy-sharing capability enhances decision making for everyone involved in any project.

How Is It Represented?
Coordinates on a standard map are represented with dots and lines, but with GIS data x and y coordinates are used.  The represented GIS data is mathematically complex, but seems familiar to anyone has experience with traditional maps.

The geographic information that is derived from GIS data enables businesses both above the ground and below the ground to enhance their operations and do business a whole new way.

Who Uses It?
Many different types of industries take advantage of GIS data and reap the benefits of what it has to offer.  Mining companies and oil drilling companies use it to figure out where they should dig or drill to find what they are after.

Courier companies and trucking companies can use it to map out the most efficient routes for their drivers, to keep customers happy and save time.  Direct mail companies can use it to send out super-targeted marketing messages that are sure to get a favorable response.

Government, the military and law enforcement can use GIS data for things like battle preparation, crime fighting and tax collection.  GIS can tell you where the enemy is hiding, what kind of demographic makes up a high crime area or where all the high tax bracket people live.  Basically any entity or organization that relies on geography and population to further their own cause might be able to use and benefit from a tool like GIS data.  It can help predict and prepare for some organizations and chart and map for others.

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Specializing in location intelligence, data management and geocoding, DMTI Spatial aims to help clients and companies increase revenue, improve customer serivce, and create software to help manage & identify market opportunites. Call or visit us online today.