The SEO strategies evolved during the latest years, especially after the important Google Panda and Penguin updates. Every day, Google becomes more and more intelligent, and the specialists were forced to modify their strategies and practices for their websites to become more important, and with the purpose of not being penalized. Here are a few simple steps to follow if you want to improve the organic results of your website. Whether you want to do SEO alone, or you want to hire a specialized company, the next advices would be useful.
1. SEO analysis
Don’t start SEO without solid analysis. It is the step that might allow you to get from mediocre to solid SEO results. Analyze the keywords that you find relevant for your website. first, they need to have a relatively high volume, so you would be able to get visitors on the website. the optimization made for small volumes would only waste resources, while optimizing a website for a keyword that has many searches is difficult for a small website, especially if we are talking about keywords with a big competition.
As soon as you have the desired keywords, you will have to analyze the Google competition for each one of them. To analyze the first 10 results considering the number of links for the respective page, see what SEO strategies were applied to those websites, and how easy it would be for you to defeat the competition.
After the latest Google updates, you will need unique content. It seems like this is one of the Google priorities. There are so many websites that just copy details from other websites, also if you have copied content on your website, you will surely be penalized. Moreover, the base strategies for SEO optimization remain the same: words in URL, words in title, H1 & H2 tags, and the first paragraph populated with keywords.
There is no SEO and organic optimization without links to your website. the new Panda and Penguin updates brought new rules for links:
- Diversification – the links must be placed in many places: web directories, article directories, social bookmarking, forums, blog comments, online movies and so. The “anchor” text must also be diversified.
- Flux- the links must appear regularly and constant, as if you have 1000 comments in a day after another day with 20 comments, your website might be penalized, or at least considered suspicious.
- Social media signals – Google is interested about social media signals, and this means that you need to have pages and links to Facebook, Twitter, and Google Plus.
4. SEO verification
Once you have accomplished those steps, don’t expect immediate results. You need to be patient, as the results might appear in a few days, or even in a few weeks. You can use tools that will show you how your results evolved in Google searches, and with each Google “climbing”, you need to analyze and improve the results.
If you follow these simple steps, you will see the number of visitors growing, you will benefit of a better online visibility.
About the author: Nivia is a professional writer, she writes for Liverpool seo company.