On Linked in you will find many opportunities for business expansion. This site might be considered the biggest social networking site for professionals. As such, it is particularly suited to business advertisements, more so than other social networking sites. The others are more suited to fun making and friendship building. 
On Linked in, there are opportunities for personal as well as corporate networking. It is for this reason that thousands of companies have their presence there. The developers have made it even simpler by having separate pages for personal and business uses.
This site gives people the opportunity to interact with just about anybody. There are different types of professionals, from politicians, business executives, and just about anybody. If your firm is not on Linked in you should be preparing for its presence.
For it to be effective, however, you should carefully develop a strategy. Used correctly, being on Linked in is a powerful tool that will drive your business to unimaginable heights. The millions of subscribers prove it is a huge market. Start small and develop bit by bit as you study all the available features on Linked in.
You can start as an individual and build a strong network that you can later use for business connections. Relationships are developed here, and occasions are often created that become useful once you are ready to branch out. Networks created on Linked in are easily translated to real world situations where they are exploited for significant profit.
Communications based on Linked in can be used in several ways. If your firm has information that needs to be released to the public, you can use this platform. It is also possible to stumble on contacts that later provide business connections. It may not be immediately apparent that these people on Linked in may become customers one day.
It is useful for executives in your business to have their own personal profiles on Linked in. This is in addition to the company profile. This will give you a wider platform for reaching more customers. This is what successful companies are doing. Those who have not caught up should follow suit or risk oblivion.
Just with other sites, your account on Linked in should be kept active. Do not just create it and assume everything will follow easily. Constant updates and even links are necessary to increase web presence. One of the most innovative features is the question and answer section where you get to answer just about every question.
Claire Jarrett runs Marketing By Web, who offer PPC management and AdWords Courses