People usually think social media marketing is extremely complex and almost impossible to handle. This is far away from the truth.  On contrary, this kind of marketing  mostly requires no fiscal investment. It needs time, of course, but with all those great time saving tools on the Internet, you can perform a great SMM campaign without spending hours and hours doing it. SMM is also a great way for small business owners  to interact on a more personal level with their targeted audience.

If you are using your social accounts to promote your  products or services, especially those who are  based online, you will obviously need to  include the link to your website. This is a simple strategy, yet many people don’t do that. It is really amazing how many small business owners don’t include a link to their own website. Like I said, it is a simple but great way to introduce your visitors to all you have to offer on your website.

How to Increase Your influence on Social Networks and Run Great Promotional Campaign 
Let others help you promote your products on social networks. Sounds weird? No, that is the exact way of why social networks are so great. The so called “power of viral sharing”. Social networks will help you find visitors who are hungry for  your services and products. They will be  happy to spread information about the business you promote. Use this tactic very wisely. Those highly targeted fans can  help you reach potential buyers who you cannot reach from your profile.

Give prizes to your most loyal fans or followers.  Give away freebies, interesting  things  or anything related to your product . Interact with them as much as it possible. This simple method will encourage your friends to subscribe to your website content. Imagine if you have, like two winners per month. You can give them a product for free or a free trial service. Imagine you choose, like, two winners per month. Every winner will make even more hype about how great are your services or products, because he got it for free.  The greater hype, the more followers you will have.

You shouldn’t forget to  respond to their comments and questions. Social Media Marketing is a very active game. You surely don’t want to  refresh your email  inbox all day,  but you do want to check your social accounts multiple times per day. Don’t worry, there is a lot of great tools which can help you to handle numerous social accounts. Your visitors will more likely become a buyers if  you give them personal attention.

Don’t forget to answer the comments on your content as well.  Remember, good SMM campaign is not only about posting the  updates about your products on your social account. You also need to be polite but professional. Don’t let yourself be involved in anything  that looks too personal. You want to keep your professional  relationship with your  fans. Avoid getting  into any discussion on a personal level.

Social Media Marketing can be a great way to boost your business online. You need to play smart and to remember-  you are promoting your business. Avoid personal discussions, be professional and polite.

Judy is an owner of Money Making Ideas Blog where she shared her internet marketing tips with the others. She is also often bloggingabout SEO and Social Media.