Twitter has been redefining the way people interact on social media slowly, ever since it came into existence. Twitter offers users an entirely new form of conversation and discussion and all of this happens despite the Tweet limit of 140 characters. Almost all brands that have realized social media to be a marketing boon have created a Twitter profile to interact with their fans, in the form of followers. Twitter offers these companies with a channel to reach out into the timelines of a very large number of people and it offers their followers to interact with them as well. But for a new Twitter profile, the most important part is proper twitter engagement, without looking like a spam-bot.

Who should a company engage with on Twitter?
A company that is new on Twitter needs to engage with the greatest number of people. Although Twitter accounts are mainly measured only by their follower count, having relevant followers and informative conversations is another important factor. The key lies in being subtle. A new Twitter account should focus on engaging with relevant people on the website to start with. If the company specializes in selling mobile phones, engaging with technological enthusiasts will be most fruitful. Secondly, it is also important to engage with the more popular brands and celebrities in the same field. It will be priceless if a new fashion brand could engage successfully with a fashion designer or brand on Twitter.

How to engage with followers
Engaging with Twitter followers is the most important thing for any Twitter account. Unlike many other social networks, Twitter offers users open interaction options where a user can follow the activities of any user without requiring a follow back or any acceptance (unless it is a protected account). Users are therefore motivated to follow your account only if you be relevant and keep feeding them with new information. The most important form of engagement with followers is regularly tweeting good quality content that you can fit in to the small word limit. Engaging in the form of direct-mentions is also very helpful.

How to engage with Celebrity Twitter accounts
Engaging with celebrity users on Twitter can go a long way. To start with, it can be very helpful from a critical as well as a marketing point of view to get a celebrity to take a look at your work. Secondly, should the celebrity respond to your engagement, it will serve as a shout-out to all the followers the celeb account has (assuming it will be a fairly large number).  This goes on to give you the additional visibility to a greater number of followers who would have otherwise not known you existed. Subtlety, once again, is the key. Engagements with celebrities should be made keeping in mind that they probably get scores of such requests regularly. A subtle request, like seeking an opinion, asking for feedback or something is always more likely to work then directly asking for a reply or a Re-Tweet.

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