The world of search engine optimisation is expanding by the second. As the Internet becomes more and more accessible to customers, people have begun to look for solutions online. As a result of that, hundreds of thousands of websites have opened up. Virtually everywhere you go, you will see people bent over a screen.
It may be a smartphone or tablet, or even a laptop. With the help of smartphones, people are able to connect with each other from virtually anywhere. Information has become extremely cheap, and competition has become extremely fierce. If you are running a website, you might already have a pretty good idea about SEO. However, there are many new SEO facts 2015 that you should know in order to better optimise your website. Here are some of the most important facts for the year:
Content Is Not Everything
Most people are of the opinion that content rules over everything when it comes to search engine optimisation. However, that is not true anymore. Over the past few years, the number of updates released by Google have given increasing importance to pictures, videos, and other forms of graphics content. For SERPs, you will need a lot of promotional content. However, simply stuffing your website with content is not everything.
You need to make sure that the content is targeted towards your customers. Previously, most website owners were able to get away with anything without having to worry about whether it was related to their website or not. All they had to do was stuff in a bunch of keywords in blocks of content, and it would bring up their visibility. This just does not work anymore.
The Power of Social Media
Gone are the days when social media was just becoming a player in the online world. Today, social media rules supreme. As has been proven this year, social media also has a major impact on the optimisation of your website. If you want to increase traffic to your website and become a hit, you will need to generate interest through social media.
You should know that Google does not index your likes and comments. However, having a presence on social media allows you to generate a greater number of users. You will be able to build a reputation for your business, and the continuous activity on your pages will increase the number of visitors to your page.
Mobile Search Optimisation Is Now Crucial
According to the studies released at the beginning of the year, the PC is dying. More and more people browse the Internet on their smartphones and tablets. As a web entrepreneur, you need to make sure that your website is optimised for mobile phone screens. Having a mobile-friendly website is crucial if you want to succeed in the modern Internet world. You should hire a web developer who has extensive experience in creating mobile-friendly websites in order to help you out with the mobile optimization of your page.