For most people, branding comes after the establishment of a business idea, and that’s ok. Finding your niche and moving into it without having graphic collateral is how many people start out, but you can’t stay anonymous for long. In fact, the more anonymous you are with your graphics, the less you will find clientele to patronize your business. That’s why it’s crucial to have a set of design collateral that not only has your address, website, and contact information but also has something that most successful companies have, and that’s logo design.

A logo can speak volumes about a company without uttering one word. When you see it, you immediately know the name of the business, and what they do. If done right, marketing campaigns can be created in which you only see one iconic image and nothing else. Think about some of the greatest shoe brands, some of the best fast food businesses, and you’ll start to realize that design matters in a way that most don’t even realize.

If you have skipped out on the idea of setting up a logo design for your business, for whatever reasons, it’s time to start looking into it now. You need to stand out from the rest, and the only way to do that is if you look for a mark that is professionally crafted, speaks about what you do, and conveys the message you want, all without having to write a single word. If you can convey the message to the masses properly, you will have business no matter what.

When looking to hire a graphic designer, make sure that they have a good-sized portfolio that reflects the notion of quality branding. Remember, not all brands are created equally, which is why it’s very important to make sure that you’re not simply hiring anyone. Make sure that you find someone that understands the concept of a good logo and can design something that will help you. You will be placing this graphic mark on all your print, flyers, shirts, and marketing items, so it has to stand out. If you can make it stand out, you won’t have to spend nearly as much on marketing anything, because upon recognition people will know your business, your brand, and what you do and offer without uttering anything. Think about big companies like Nike, and you’ll start to realize that they have marketed themselves as number one, with a simple drawing. You can too, if you play your cards right.

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•  Photo credit: smartphotostock.com

Dim has 2 lovely children he spends lots of time with. Whenever he is not working on logo design he is out with the family. He has 2 wonderful sons that one day want to be just like there father.