Mobile Marketing: Marketing To Modern Day Consumers With A Mobile Website


Experts in Internet marketing predict that Internet searches conducted on mobile Internet devices will outnumber those that are conducted on desktop PC’s within the next two years. With a majority of mobile phones granting users access to the Internet in their palms, it is no surprise that mobile searches are on the verge of outnumbering static searches for various keywords throughout not only the country, but also the world. With many people lacking high-speed accessibility in their homes in the eastern most part of the world, using a mobile device for Internet access has become the most convenient way to shop or do research on the Internet.

As you can see, there is a market to tap into that you have failed to target. While some devices do allow searchers to find your site, this does not mean that your surfers will be able to navigate your conventional site if it is designed to be mobile-ready. Failing to create a site that is optimized for mobile users can affect not only your conversions, but also your online reputation and your online presence. With mobile habits being anticipated to change for the better, it is time to shift your focus from SEO optimization to mobile optimization so that you do not miss out on all of that traffic actively searching for what you offer.

How Many People Are Performing Mobile Searches Today?

Just how much traffic are you missing out on if your site is not mobile-ready? Statistics released by Google show that at least one out of every 7 searchers using the leading search engine are searching from a mobile device. If you consider this statistic, it only makes sense that you should be dedicating no less than one-seventh of your online marketing budget to developing and maintaining your mobile website. Unfortunately for most businesses, these resources are simply not being directed towards going mobile.

Are You One of the 60 Percent?

According to a survey conducted by Incentivated, as much as 60 percent of the biggest companies do not even have a mobile-optimized website. With more than 58 percent of the population using their smartphones to search the web, it is amazing to learn that so many mid-sized and large businesses have not chosen to go mobile. While the effort will require a time and monetary investment, you will earn a return on this investment because of increased usability. Your visitors will be able to navigate through your site, view images, and scroll through content and images. The improved load times and the improved design will also prevent your visitors from abandoning your page seconds after the landing page loads.

If you have not yet put a focus on mobile optimization, now is the time to start attracting traffic from mobile users and not just conventional PC users. Grant your targeted market the access they want to your site while they are on the go and you can penetrate a market that has yet to be penetrated in any industry. If you need help optimizing your website for mobile users, contact an experienced NJ SEO company for assistance and you can design a mobile-ready site that is easy to navigate through, quick to load, and designed with the mobile user in mind.

Image Credit: Johan Larsson

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Derek is an active SEO blogger. He enjoys working at an online marketing firm outside of NYC and relaxing on the weekends. The article above is for nj seo company.

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