In the thick of hard sell advertisements rampant during the ‘60s, the Beetle ad campaign served as a breath of fresh air. The ads brought something new to the table by tickling people’s minds and emotions using soft sell advertising. And, with a touch of marketing magic, Doyle Dane Bernbach (DDB), the advertising agency hired… Continue reading Looking Back At The Beetle's Might :5 Things To Learn From VW's Ad Campaign In The '60s
Tag: 60s
60s Children: Get On The Technology Train!
The ever-changing face of technology is unlikely to ever lose pace, and many people are quick to embrace new developments and to find out about their possibilities. It seems the younger members of our society have a greater understanding of new inventions and many of them have extremely inquiring minds, making them more and more… Continue reading 60s Children: Get On The Technology Train!