Pay per click advertising has definitely revolutionised the business world, especially when it comes to marketing a company’s products and services. With only a few dollars a day, a business owner can now get access to advertising methods that reach a wide global audience. This is a far cry from the advertising used a few… Continue reading What Are the Pros And Cons Of Using Ad words For Your Marketing?
Tag: ad
What Does The Advent Of Digital TV Recorders Mean For The TV Ad Business?
The chances are that if you’re familiar with phrases such as “pause and record live TV” or “never miss your favourite TV show again” you’ve been exposed to an on-screen advertisement for a digital TV recorder. The irony of this situation is that digital TV recorders enable viewers to fast-forward or skip television advertising altogether.… Continue reading What Does The Advent Of Digital TV Recorders Mean For The TV Ad Business?
PPC: Ad Revolving
The term “ad revolving” is relatively new in the market and is connected with PPC (Pay Per Click). Whether or not this term will become widely used in the industry is still questionable due to the fact that there are many different ways in which to explain exactly what this term means. Where Did Ad… Continue reading PPC: Ad Revolving
Looking Back At The Beetle's Might :5 Things To Learn From VW's Ad Campaign In The '60s
In the thick of hard sell advertisements rampant during the ‘60s, the Beetle ad campaign served as a breath of fresh air. The ads brought something new to the table by tickling people’s minds and emotions using soft sell advertising. And, with a touch of marketing magic, Doyle Dane Bernbach (DDB), the advertising agency hired… Continue reading Looking Back At The Beetle's Might :5 Things To Learn From VW's Ad Campaign In The '60s
How to Choose an Ad Agency?
Any business owner, regardless of the scale of business, is undoubtedly familiar with the need for good publicity for any new service or product that the company may launch. Choosing a promising creative agency to promote a business is one of the most important steps that one must take, after putting considerable thought into it.… Continue reading How to Choose an Ad Agency?