With over 100 million active users worldwide, LinkedIn is fast becoming an invaluable networking tool for businesses large and small all over the planet. So how should you plan and manage your new online presence with LinkedIn to really make a positive difference to your company? Define Your Goals Knowing what you want to achieve… Continue reading Using LinkedIn For B2B Outreach
Tag: b2b
Go Mobile With Your B2B Marketing
In recent years, many in the B2B marketing world wondered if mobile advertising was simply a fad or something that was only applicable when advertising to potential customers. The truth, however, is that it can no longer be ignored by B2B advertisers, as too many businesses are now using smartphones and searching the web online.… Continue reading Go Mobile With Your B2B Marketing
14 Facts of B2B Online Marketing
Online marketing does not stop with building a website. B2B companies that specialize in providing services to other companies are increasingly relying on display advertising, SEO, SEM and email marketing. In general, what is true for an online campaign in a B2C company is not always true for B2B marketing. These are 14 facts of… Continue reading 14 Facts of B2B Online Marketing