Branding, in its simplest form, is a set of expectations and associations that people have of an entity whether that is a product, ...

Facebook, being the top social network of our times is at the same time a promotional channel for businesses that no one should ...

The visual-laden site Pinterest continues to attract viewers and users alike, making it an excellent marketing platform for businesses. If you are using ...

Google Search turned 14 last week with a slice of digital cake and a new feature on its map app. The online juggernaut ...

While it might seem like a small piece of the overall marketing puzzle, email marketing can end up making or breaking a business ...

When you’re trying to increase awareness of your brand you need to target consumers where they spend all of their time, and the ...

In terms of the economic difficulties facing SMEs, there has rarely been a more challenging time – you’d have to think back to ...

It’s been long and you all (especially those who’re into ecommerce) must have heard about ‘Goldman Sachs’ prediction: Global ecommerce sales would nearly touch ...

The future is now – technology can be pretty amazing these days and we almost can’t live without it. The days when we ...

As social media has evolved from a fun thing college students did in the margins of their days to a means of keeping ...