Branding, in its simplest form, is a set of expectations and associations that people have of an entity whether that is a product, service, company or individual. These expectations can be actively manipulated by the brand owner, or conversely they can be accidental and completely out of the control of the company or individual. As… Continue reading The Power Of Branding
Tag: brand
Rules Of Facebook
Facebook, being the top social network of our times is at the same time a promotional channel for businesses that no one should neglect as it allows for a tremendous reach of an audience. However, marketing strategies you use outside the Facebook may not be applied in social media marketing, as the rules are quite… Continue reading Rules Of Facebook
Five Tactics To Make Your Pinterest Marketing All The More Effective
The visual-laden site Pinterest continues to attract viewers and users alike, making it an excellent marketing platform for businesses. If you are using this pinboard style as a part of your business marketing mix, you can yield measurable results if you use it properly. More than just posting visually pleasing content on your boards, below… Continue reading Five Tactics To Make Your Pinterest Marketing All The More Effective
Google Search Turns 14 – Celebrates Its Cultural Relevancy With A Slice Of Digital Cake
Google Search turned 14 last week with a slice of digital cake and a new feature on its map app. The online juggernaut has a lot to celebrate in relation to its brief market-life. Able to check off becoming one of the richest and most successful tech companies in the history of business off of… Continue reading Google Search Turns 14 – Celebrates Its Cultural Relevancy With A Slice Of Digital Cake
Four Reasons To Ensure Your Email Marketing Plan Is Airtight
While it might seem like a small piece of the overall marketing puzzle, email marketing can end up making or breaking a business depending on the approach taken. Done poorly, email marketing can cause problematic reputation issues for a business, including them being labeled as a spammer. Done well, it can bring in a ton… Continue reading Four Reasons To Ensure Your Email Marketing Plan Is Airtight
3 Amazing Benefits To Internet Marketing
When you’re trying to increase awareness of your brand you need to target consumers where they spend all of their time, and the only place where you can guarantee everybody will be each day is on the internet. Online marketing is the easiest way to target today’s tech savvy consumer and the system is set… Continue reading 3 Amazing Benefits To Internet Marketing
Top Tips To Boost Your Customer Numbers
In terms of the economic difficulties facing SMEs, there has rarely been a more challenging time – you’d have to think back to the early eighties. One thing they didn’t have then though, and which makes all the difference now, is the internet. If you can harness the power of the internet, with these 5… Continue reading Top Tips To Boost Your Customer Numbers
What Your Customers Want From Your Estore (And What You Must Give Them)
It’s been long and you all (especially those who’re into ecommerce) must have heard about ‘Goldman Sachs’ prediction: Global ecommerce sales would nearly touch the one trillion dollar mark by 2013. Many of you may have seen this as the tip of the iceberg. And I’m quite sure you must have been racing through the hurdles… Continue reading What Your Customers Want From Your Estore (And What You Must Give Them)
Activate Your Cigarette Instead of Lighting it up
The future is now – technology can be pretty amazing these days and we almost can’t live without it. The days when we made do without mobile phones seem to be taken from another life; we couldn’t imagine living without them. How about we let technology help us once more and have it give us… Continue reading Activate Your Cigarette Instead of Lighting it up
3 Bottom-line Business Goals Through Social Media
As social media has evolved from a fun thing college students did in the margins of their days to a means of keeping the entire world in touch with one another, the need for businesses to get involved has also grown. Many companies are turning to web consultants and social media experts to help give… Continue reading 3 Bottom-line Business Goals Through Social Media