Email could soon be a thing of the past, at least if teenagers have anything to say about it. “Teens 2012: Truth, Trends, and Myths About Teen Online Behavior,” a new study from Pew Internet, found that teenagers communicate with each other in much the same way that adults do, via social media and texting,… Continue reading Is Email Already Outdated?
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Social Media Has Little Impact On Shoppers’ Decisions
How much impact does social media have on a shopper’s decisions? It turns out not very much. A recent study from Ipsos OTX and Ipsos Global @dvisor found that only 22 percent of people are influenced to purchase something based on whether their friends on social media like or follow that brand. While it’s good… Continue reading Social Media Has Little Impact On Shoppers’ Decisions