How much impact does social media have on a shopper’s decisions? It turns out not very much. A recent study from Ipsos OTX and Ipsos Global @dvisor found that only 22 percent of people are influenced to purchase something based on whether their friends on social media like or follow that brand. While it’s good… Continue reading Social Media Has Little Impact On Shoppers’ Decisions
Tag: decisions
Fanciful 3D
Do you remember your first television? A large box made of cheap plastic, housing a screen that sometimes lost colour in one of the tubes and had to be given a smack in order to change channel. It was incredibly heavy too. Do you even still have it? Well, you have the perfect chance for… Continue reading Fanciful 3D