In the thick of hard sell advertisements rampant during the ‘60s, the Beetle ad campaign served as a breath of fresh air. The ads brought something new to the table by tickling people’s minds and emotions using soft sell advertising. And, with a touch of marketing magic, Doyle Dane Bernbach (DDB), the advertising agency hired… Continue reading Looking Back At The Beetle's Might :5 Things To Learn From VW's Ad Campaign In The '60s