The results of a new consumer survey auditing customer service experience and purchase behavior should be of interest to small business owners operating out of traditional retail spaces. Although the study, conducted by ClickFox, dealt specifically with holiday buying plans, the findings may have year-round ramifications as well. The 2012 Holiday Customer Service Audit reveals… Continue reading Consumers Pick E-Commerce for Better Customer Service
Tag: merchants
Google Shopping Beta Test to Include Affiliate PLAs
Affiliate advertising is still somewhat unchartered territory for many companies looking to capitalize on online awareness and visibility. Also, the field is rapidly changing, as some of the major actors on the scene, such as Amazon and Google, continuously update their offers, in a concerted attempt to improve the experience they offer their customers. Only… Continue reading Google Shopping Beta Test to Include Affiliate PLAs
Apps That Are Changing How We Look At Loyalty Marketing
According to a recent study, there are more than 2 billion loyalty marketing program memberships in the United States alone. This number has doubled from 2000. The past 10 years has marked the spread of the iPhone, the popularization of Facebook, and the advent of the app. The app is more than just computer software.… Continue reading Apps That Are Changing How We Look At Loyalty Marketing
Magento eBay – Just One Of The Features That Makes Magento Software A Leader
Way back in 2008, Magento was launched as an open source e-commerce web application by a company called Varien. The company went on to become Magento Inc. And such was its success that it attracted the attention of a company called eBay, which made an investment and picked up 49% ownership of Magento Inc. This… Continue reading Magento eBay – Just One Of The Features That Makes Magento Software A Leader
Getting The Word Out
As far as marketing and advertising the internet is a veritable marketing machine extraordinaire. Due to the vast and global power of the internet we can see everyday how advertising has become less of a wasteful exercise and its value has become more easily and efficiently measurable. Speaking in terms of efficiency as well as… Continue reading Getting The Word Out
Going Global In The E-Market And Addressing Shopping Cart Abandonment
E-commerce broke new grounds in the shopping industry during the last decade. It has made shopping as hassle-free as a few clicks in a computer. People do not want to wait long lines anymore just to buy what they want. The emergence of e-commerce provided consumers the luxury of buying whatever they want without leaving… Continue reading Going Global In The E-Market And Addressing Shopping Cart Abandonment
Save Money On Your Office Supplies Today
The term Office Supplies means different things to different people and offices. For the most part however, there are a few fundamental things that this category implies that every office needs. Shopping for office supplies can be fun but most people will tell you it is a chore and is often very frustrating. The market… Continue reading Save Money On Your Office Supplies Today
Pioneering Fraudsters
Fraud: the art of the charlatan. It is the means through which the very best of thieves indicate their genius and a practice that goes back thousands of years. Here are the accounts of two of history’s memorable fraudsters. Hegestratos Our history begins in ancient Greece, 300B.C. and a merchant named Hegestratos. A proud owner… Continue reading Pioneering Fraudsters
Swipely Introduces a Credit Card Based Loyalty Program
A lot of different avenues have been tried to help businesses set up loyalty programs. Some have come to the trouble of setting up loyalty cards specific to the business. Others have tried to go the online route, while others try and tap into the mobile niche and create specific apps for businesses. Surprisingly one… Continue reading Swipely Introduces a Credit Card Based Loyalty Program
10 Ecommerce Tips For A Business Start Up
In the business world today, ecommerce is a driving force for retail merchants. Many retailers sell products online, and even those that only sell in storefronts will sometimes use website marketing to attract shoppers to their stores. Retail selling online is extensive, with many large operators doing business exclusively online. For the small retail operator,… Continue reading 10 Ecommerce Tips For A Business Start Up