Videos have become an integral part of our online experience, but they have not always been easy for search engines to index. Last year, Google, Bing, & Yahoo announced schema.org, a partnership that would provide a common vocabulary to describe structured data that could easily be crawled by their bots. Recently, they began providing video… Continue reading Markup For Videos: Optimizing With Schema.org’s Video Markup
Tag: optimizing
Optimizing Your Landing Page = More Conversions
The attention span of the average web user shrinks daily, so as online marketers, we have to get more creative in targeting them. One of the most important ways is to create a landing page that will quickly and easily help them do what they came to the site to do. Your website’s landing page… Continue reading Optimizing Your Landing Page = More Conversions
Optimizing Site Speed to Improve Site Rankings
Who could forget the dilemma caused by Google’s inclusion of site speed as a determining factor in search engine rankings? Perhaps it’s time to remind you that site speed has been included in Google’s algorithms. So, to make it to the top of the search engine’s search results, your site has to be optimized to… Continue reading Optimizing Site Speed to Improve Site Rankings