Although they are often used interchangeably, Search Engine Optimization and Search Engine Marketing have two very different focuses. People often get confused and ...

Conquesting: Alexander the Great did it. Genghis Khan did it. Now you can do it, too. Conquesting is a high-risk, high-reward marketing strategy ...

The results of your work on search engine optimization or SEO would last for only as you continuously work on its maintenance. At ...

Starting your own business can be a very exciting time, and while it is great that your friends and family are supportive and ...

Pay Per Click, or PPC, is a popular type of sponsored advertising on many types of websites and search engines. The basic principle ...

Managing paid search campaigns is a daunting task that needs to be constantly analyzed and adapted according to needs and requirements based on ...

Image by Danard Vincente Nobody likes to buy anything anymore without first researching it online, and many businesses have made it a point ...

Oliver Kyle takes a look at three presents you could bestow upon your SEO campaign this festive season; Social Media, Pay Per Click ...