Negative political ads overtake the airwaves whenever a big election is coming up. While most viewers report negative feelings towards these ads, their survival indicates that something about them is working. While cable TV and the internet have made the attack ad nearly ubiquitous, the history of negative campaigning in US elections stretches back far… Continue reading The History Of Negative Political Ads
Tag: political
Political Ads To Air On Twitter
Twitter, the micro-blogging social media network, just started running ads last year. Now they’re branching out into political advertising, too. The ads take the form of Promoted Tweets, coming up in certain searches or showing up prominently for those who follow political campaigns. Candidates and their campaigns can also pay Twitter to rearrange their positions… Continue reading Political Ads To Air On Twitter