Pay Per Click, or PPC, is a popular type of sponsored advertising on many types of websites and search engines. The basic principle of pay per click is that you as the advertiser will only pay for your ad space if someone clicks on your ad—so you literally pay for each click. This can be… Continue reading Understanding Pay Per Click(PPC) Advertising
Tag: search engine
4 PCC Networks To Try Other Than Google AdWords
When it comes to pay-per-click (PPC) advertising, Google still reigns as king. There are, however, some other options to try, and those looking to advertise their websites may find some of these options to perform better than Google’s AdWords platforms. AdWords has the most competition, and while it is effective, some may have better results… Continue reading 4 PCC Networks To Try Other Than Google AdWords
4 Big Changes With Bing This Year For SEOs
Bing, the search engine from Microsoft, has had an active year. It continues to try to set itself apart and gain traction against the search engine behemoth of Google. These four big changes with Bing this year could be good news for SEOs. Check Out Your Link Profile Bing’s Webmaster Tools provide the biggest changes… Continue reading 4 Big Changes With Bing This Year For SEOs
Why SEO Is Important For Your Online Business
If there is one marketing practice that no business can afford to overlook, it is search engine optimisation, or SEO. Whether you perform this operation in-house or hire an SEO agency to do it for you, it is an essential part of any marketing strategy that must be constantly updated and protected. Below are just… Continue reading Why SEO Is Important For Your Online Business
A Guide About Benefits and Implementation of Online PR
A Public relations strategy is a must of every organization. With cut throat competition in the present times, every company strives for survival. Every organization has to maintain good relationships with the media as well as the public. With everything and everyone available on the Internet, Online PR is the new big thing when we… Continue reading A Guide About Benefits and Implementation of Online PR
Localizing Your Content For Google Venice
Google has become notorious for running updates to the search engine’s indexing and ranking algorithms, and one of the most recent updates was Google Venice. The update was a part of the search engine’s desire to localize search results and make it easier for people to find local businesses. When people search for a business or… Continue reading Localizing Your Content For Google Venice
Inbound Marketing: Let Your Customers Find You
The term inbound marketing has been making quite the appearance in blog posts and marketing-related articles. Many companies are starting to realize that their marketing efforts don’t have to solely focus on their efforts finding their customers, but that it can also allow their customers to find them. Inbound marketing refers to using tactics that… Continue reading Inbound Marketing: Let Your Customers Find You
A Background On SEO And Its Implementation
If you are seeking new opportunities to take your current website and online presence to the next level, you can do so by implementing SEO tactics, also known as “search engine optimization.” This is a subject that received a great amount of attention, but for good reason. When you choose to implement SEO on your… Continue reading A Background On SEO And Its Implementation
What Is SEO?
What is SEO? SEO stands for Search Engine Optimization, a set of strategies that allow you to make your website more search engine-friendly. By following these techniques, you can make your website appear higher in search results and, therefore, direct more traffic to your website. The Basic Process When people use search engines, they type… Continue reading What Is SEO?
Why SEO Is Important For Small Businesses
Before analyzing the benefits of search engine optimization (SEO), it is good to define it and know what it entails. SEO Defined SEO refers to the specialized process of analyzing a website with the sole purpose of increasing the rankings of the site’s content in search engine results pages (SERPs). These rankings are improved or… Continue reading Why SEO Is Important For Small Businesses