Conquesting: Alexander the Great did it. Genghis Khan did it. Now you can do it, too. Conquesting is a high-risk, high-reward marketing strategy where you place advertisements next to content about your competitors’. Conquesting is most often thought of as a magazine advertising tactic, but it works even better with online Pay-Per-Click advertising. Basic Conquesting… Continue reading How To Win At Pay Per Click By Conquesting
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7 Ways to Design a Search Engine Friendly Site
When designing a website, it is important to make informed decisions about each design element in order to optimize the site for search engine rankings. Many of your visitors are likely to come from search engines and it is therefore important to design your website with optimum search engine infrastructure in place.