Web design companies have their job in designing and redesigning websites. However, if this job has always been done with the purpose of retaining more and more customers with a great web design, these days the importance of SEO is higher and higher and this is why web designers are important in search engine optimization too.
It is clear that web design and SEO are two different things. However, there is a link between them that will be explained in this article. The main purpose of SEO is having a higher page rank and therefore be present on the first pages of search engines for different keywords.
It is clear that the websites that are on the first pages of Google make the most money. This is normal as they get free targeted traffic from Google and they do not need to pay for advertising anymore.
There are two main categories of SEO techniques: on site optimization and link building. While link building is all about creating a net of links between your website and other related ones, on site optimization is different as it involves web design too.
The website design is important because it can help you reach the first pages of search engines. However, this is not the only reason why web design is so important. You will be able to attract more visitors and retain them as well if you have a good website design.
Space, color, text and graphics are probably the most important aspects of web design. There are templates and custom made web designs to choose from. If in the past custom made designs were very expensive, these days there are a lot of web designers creating a custom made web design for small money. Therefore, you should definitely go for custom made because it is a more elegant option.
You will need to provide the web design company with your objectives, navigation preferences, target audience and other information in order to get the most from them. If you want them to do a great job, this information is absolutely necessary to be provided.
When you want to start a new website, there are a lot of services you will need. Besides web design you will also need web hosting or SEO for your website. It is better to choose a company that can help you with all of these services instead of three different companies for each of them.
This is because you will be able to get discounts from the company and many times the results will also be better in the future when the same company does all these services for you.