What were your digital marketing agency’s New Year’s resolutions? Are you hoping to increase your business’s productivity and efficiency in 2014? These are two resolutions that every digital marketing agency should always strive to keep. Digital marketing is very powerful, but can also be very overwhelming with numerous projects and tasks to complete and keep track of. Fortunately, there are now a wide range of cloud applications available making it easier to manage projects for maximum workplace efficiency and productivity. Here are the three cloud apps every digital marketing agency needs for increased efficiency.

Basecamp 

Basecamp is an essential project management tool for all digital marketing agencies. This cloud app allows users to create tasks and assign and re-assign them to workers, making it easy to keep track of who is working on what and when. Users can also upload files, comment on tasks, and more. Use this tool to manage your tasks, interact with workers, and review work before the final deadline. When you are able to keep track of the work that is being done and who is doing it you’ll be able to increase overall workplace productivity and efficacy. Basecamp is also a useful tool for storing client information and making it accessible to those working on a particular project. The great thing about Basecamp is that it can be accessed anywhere and is extremely secured.

Leftronic

Digital marketing agencies always have a lot of information to keep track of and report on. These include KPI’s, marketing campaigns, sales opportunities, servers, and more. Leftronic makes it easy to keep track of these business operations by keeping all of your key metrics and reports in one place for easy access. All information is displayed in real-time dashboards insuring that your information is always as accurate as possible. Leftronic is ideal for sales, customer support, e-mail marketing, social media, digital marketing, project management, and start-ups. You can even sync Leftronic to work with other programs such as Twitter, Facebook, Google Analytics, AWS, Basecamp, and more. Information is always safe and secure as Leftronic uses the same SSL encryption security as banks.

HootSuite 

It’s no secret that social media is an essential tool for promoting content. If you’re a digital marketing agency then you’re bound to have a lot of content for clients in need of promotion. However, social media can be very time consuming. Between Twitter, Facebook, Google +, and countless other social media websites, who really has time to promote content on each individual one? Luckily, there’s an app to fix that problem. HootSuite allows you to promote on social media channels through multiple accounts all with just one simple tweet. This will allow your digital marketing agency to cut down dramatically on the time spent promoting content and reallocate the time to other more important tasks.

Do you use any of these apps for your digital marketing agency? If so, which ones are your favorite? Are there any other apps you prefer to use?