Large businesses and corporations have huge budgets to dedicate to online marketing. This explains why these businesses constantly rank at the top of search engine results. The good news is that SEO can help to level the playing field, allowing small businesses to compete just as effectively as their larger counterparts. This is something that a good SEO agency Birmingham understands and is able to leverage for success. There are a few strategies that can help a small business to increase visibility and compete with larger firms.
Focus on a niche
The natural instinct for a small business owner is to expand visibility in all possible areas. Taking a niche-focused approach is a much better way to edge out the competition. A great strategy in this case is to focus on a few relevant keywords and dedicated the maximum resources in gaining visibility in those areas. This may mean that some areas may not be as well represented, but it also means that you rank above the competition in your core products or services.
Take advantage of long-tail keywords
Long-tail keywords basically refer to search engine phrases rather than the common keywords. An example of long-tail keywords is “tips for renovating a kitchen.” These keywords tend to drive more targeted traffic as the visitors to your site are most likely considering renovating their kitchens in this example. Optimizing long-tail keywords is also much easier and less competitive, giving you an edge over the competition.
Maximize on local optimization
Targeting the local audience is another great way to beat the competition. This strategy works for both local and national or international businesses. In the latter case for example, it is better to beat the competition in a specific local area than to try and compete on the national arena. Great ways to target local optimization include attending events and taking part in community building activities, encouraging local reviews and creating local content. A good SEO agency Birmingham is able to leverage your social activities to building a positive online presence.
Put a personal touch on your social media activities
Lastly, one area that large businesses and corporations lose out on is creating personal relationships with their clients. The sheer number of clients makes it impossible to offer clients and potential clients a humanized and personal experience. This is an area that a small business can maximize on to boost the effectiveness of its SEO strategy. Interacting on a one-on-one basis with clients on social media is a great way to achieve this.