Every company needs to have a marketing campaign and how much you can afford to spend on your monthly marketing will depend on the size of your company. However, even small businesses will need to have a marketing strategy in place if they want to be successful and using the rights tools and software to help you is an important part of having an effective marketing campaign in place. Social media marketing is a modern way to improve brand awareness and platforms such as Facebook, Twitter and Instagram are often used as means to advertise a company. Tools like Agorapulse, Hootsuite, Sendible and Sprout Social all recently rated very highly when reviewed by users and it is tools like this that need to be integrated into a marketing plan if you want it to be effective.

The above tools were all ranked by users on the G2Crowd website, which is the top source of software ratings with almost 40,000 reviews available to look at. All of these reviews that feature on G2Crowd are provided by real users who are validated by providing the company with a screenshot of their account or by asking for a LinkedIn connect request.

This is a great way to ensure all of the reviews are genuine and here are some of the areas that the reviews were based on:

• How well the tool is priced in terms of value and affordability
• How easy the tool is to use
• What level of support you receive when you purchase the tool
• The market presence
• If it successfully meets the requirements of the user

Perhaps most importantly, the reviews also look into the overall customer satisfaction levels and this is why it is vital to ensure that the reviews were conducted by real users, rather than by biased experts.

The four tools that received the best reviews rated well in terms of providing the user with a tool that effectively improved their marketing strategy. When it comes to improving your social media management, you will benefit from using a tool in your campaign and they help you to do all of the following:

• Identify opportunities
• Provide you with analytics and reports
• Allow you to increase customer engagement
• Make it easier to create quality content
• Better manage your team and workflow

Being able to create more effective posts on your social media platforms such as Facebook, Twitter and Instagram is vital and these tools all help you to achieve this. Finding one tool that helps you to improve all of the above is important and first of all, you will need to set out a clear budget so that you know how much you can afford to spend on your software and then you will need to start researching to find out which one will work best for you. Research like that done by G2Crowd is extremely valuable but you will still need to assess each tool to find one that suits your company the best, as each tool works well with different social media platforms.