As more and more businesses and entrepreneurs are finding out, Twitter is an invaluable marketing resource. In fact, building a quality following on this amazing social network is one of the most effective ways to reach and stay connected with your audience while simultaneously promoting your business. With that being said, let’s discuss some tips that will help you get more followers on Twitter and generate a positive ROI for your overall marketing strategy.

Write valuable tweets

One of the most important things you should do to attract followers is make your posts stand out from the rest. This can usually be accomplished by posting valuable content frequently and consistently. Since there is a myriad of users who post mediocre content, you can distinguish yourself by ensuring that your posts offer helpful information or tips. Along with this, it’s important to maintain consistency with your posts because active Twitter profiles generate more visibility than profiles that only tweet a couple times a month.

Watch your Tweet Frequency

To prevent overwhelming your audience and coming across as being too “spammy”, you should try to span your posts throughout the course of a day instead of all at once. For example, if you were going to make 3 posts, you should put one up once every few hours. Depending on your target audience, you should also try to put your tweets up between the hours of 5 and 8 pm. This is because this is the time when many people are getting off from work and checking their Twitter accounts. Consequently, it increases the chances of your tweets being seen by people who aren’t following you and improves the likeliness of them being retweeted.

Follow/Interact with people in your niche

Another tip is to interact with lots of other people within your niche. For example, you should follow relevant individuals who are tweeting about topics relevant to your industry. This is easy to do using Twitter’s search function. Doing this should result in a considerable percentage of people following you back. You should also be sure to retweet interesting and helpful content as much as you can. This tends to result in positive Twitter karma and other people will be more likely to link back to you. Also, make sure you use hashtags as much as possible. Hashtag topics get seen by thousands of players every day. It is the best way to get your message to spread beyond your followers and deep into the Twitterverse.

Don’t be too self-promotional

A mistake that should be avoided by all means is promoting your business or products/services too often. While it’s okay to promote your business subtly, you should be responsible about it and not force it down peoples’ throats. Instead, it’s better to mix your promotions in with plenty of great informational content. Doing so should help you build a solid reputation and attract more followers once they know your intentions are good.

John Kund is an expert social media marketing specialist. He likes blogging about Facebook, Twitter and YouTube and providing useful tips for beginners. He currently works for IronMonk, a social media marketing agency located in New York City.