The easiest way to throw some content on your site these days is to Google a random phrase and look through the websites that show up. If you already know of some good sites in your niche you might check them out and copy what they’ve written. Not word for word. You always put everything into your own words so you don’t get penalized by Google. Doesn’t that suck?

You are basically just plastering the same crap over the Internet. Just changing a few words, but the basic idea is still the same. Doesn’t that make you feel great? Well it shouldn’t. You should be providing value to the Internet. Putting stuff up you will be proud of. Let those other clowns have sites full of garbage. But how can you make sure your content is great?

Take it to a new level
You should be a master of your niche. If you aren’t then why are you trying to build a business? Do you think it’s easy to bang some words up on a website and retire to the beach? You have got to be kidding. You need to take your niche to a whole new level. You need to be an innovative genius.

Right now you shouldn’t be reading this article. You should be conducting experiments. Not the kind you did in science class. Find stuff that nobody else has discovered before. If you give people a better way of doing something your site will be the absolute best on the Internet. You know what you need to do.

Look offline
Maybe you never believed me before, but people actually do just copy everything they read from different websites. Sometimes you can check multiple websites in a single week and half of them will be speaking about the same time. That might be good if your readers don’t read other sites, but the ones that do will think you’re a fool.

You can be different from everyone by checking offline. When was the last time you went to the library and checked out a book? Some books are very old and things in them will have never been seen online. Check on Amazon and buy books that don’t get stocked anymore. You might pay a few dollars for a second hand copy, but they are absolutely priceless.

Outside the echo chamber
Ford is one of the biggest companies in the world. They were the first car manufacturer to introduce the assembly line. But this wasn’t a new idea. Henry ford went on a tour of a meat packing factory and noticed that were using the exact same thing. He went on to make billions.

This is no new idea. You can look outside your industry and steal ideas that none of your competitors are using. Look long and hard at everything you come across. Your brain should always be thinking about what you can use. If you do that you will be leaps and bounds in front of anyone.

Robin Gupta is a freelance writer and an SEO expert. He writes about blogging and advises how one should write content for one’s site.