When it comes to online marketing, most businesses are already nose-deep in the standard procedures of utilizing social media, having a blog, and hiring an SEO pro to drive their website’s organic ranking up through the search engines. An exceptional marketing professional will place a brand in front of as many eyes as possible. But a true marketing guru will give them a reason to stay engaged with the content and keep them coming back for more.

Ask yourself this: when is the last time you looked through a catalogue and the products popped out from the screen and let you engage with them? For those of you who haven’t heard, augmented reality combines elements of virtual reality into our organic, natural existence and gives users an enriched way to view the world around them. Continue reading to learn how marketing is about to get extremely exciting in new ways that are pure magic.

How does augmented reality work?

Augmented reality offers a platform in which virtual reality and our physical reality join together as a single realm of existence. This technology is made possible via the software module that powers the App to recognize imagery and targeted objects from a database. When this system pinpoints its target, the application picks up the reins and generates mind-blowing augmented experiences. At this point specified content is released into the natural world, as dictated by the App’s design.

Is one developer better than another?

Yes. When augmented reality is offered through good mobile application development the App can see a wide variety of objects and have tremendous image detection capability. These Apps should be able to read printed images, 3D objects like boxes, and user-defined images like book pages and frame makers. The program should be simple to use and free of flaws. Like cars, computers and other products, some are simply better than others.

Good for marketing

This technology isn’t just great for gaming and other forms of entertainment; it offers a great way to market business. People are already obsessed with their Smartphones and tablets. Offering the public a captivating view of the real world and a virtual one coming together will draw them to a product. For example, the beer company Becks used augmented reality for marketing in order to draw new clients to their product. The company placed special green boxes in London, Miami, New York, Rome, and other locations throughout the world where their product was licensed for distribution. When users aimed their Smartphones or tablets at the boxes they were treated to a 3D art show right there in the heart of their physical world. After this campaign Becks saw a steep rise in profits and gained fans around the globe.

Is it right for you?

If you are looking for new ways to market your products and services, do some online research and find a developer who can help take your business to the next level. There is no stopping your product from performing marketing magic.

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