When money is tight, your marketing budget may be one of the first areas to take a hit. But, without ways to effectively get your products and services in front of your target audience, you are doomed. Luckily, there are numerous marketing tools that do not cost you a thing and they can be very effective in attracting visitors to your website; one such tool is social media. Using sites like Twitter, Facebook and Google Plus to send free traffic to your website can promote your success like few other techniques.
Social media builds trust quickly. People can see you on sites, meaning you can present yourself as a real, genuine person on Facebook or Twitter. The key is to remain transparent. Share of your story and also share your interests outside of your business to become more approachable. People want to hear stories of inspiration. If you can inspire with your own personal story you can drive a significant amount of free traffic to your blog or capture page.
Why is social media the ultimate traffic generating tool?
Transparency
Let’s look at a social media site like Facebook. You can write an in-depth, comprehensive profile which helps people to learn a great deal more about you. By sharing your interests like-minded people can find you with greater ease. Do you like certain movies or books? Share this information.
People with similar interests travel to your website, see your likes and this strikes a resonant chord between both parties. You just generated more web traffic as this person is likely to visit your website to learn more about what you do and how you can help them.
Trust
Trust is the online currency. When people get to know, like and trust you, you can prosper mightily online. Social media sites like Twitter or LinkedIn help you to gain the trust of your target audience.
You can simply open up and tell your friends about yourself by being transparent. When you are persistently transparent and genuine in all of your interactions, and increasing number of people will trust you. As you gain the trust of your target market expect to see a massive surge in web traffic.
Quick
You can’t rush the trust-building process but you can easily set up a social media account and share of your story. Other free traffic generation strategies take some time to master. Social media simply requires you to share honestly of your story, to be transparent and to help others out by listening to their problems.
The learning curve on social sites is remarkably short if you are willing to tell your full story and help others succeed in the online realm.
Far Reaching
Facebook continues to grow at a stunning pace. More people from different demographics consistently take to the website, wanting to connect with people from all over the world. Twitter, LinkedIn and Google Plus continue to grow in reach too. By using social media you position yourself to generate a steady amount of free traffic from various locations, or from various niches, over time.
The number of people you can potentially reach though social sites is mind-boggling, if you think about it. Get on social media sites today, share your story, help others and you will quickly learn why social sites are the ultimate free traffic building tool.
Kelli Cooper is a freelance writer who has covered a variety of business topics. She particularly enjoys sharing tips to for low-cost marketing techniques. If your business is struggling with cash flow, commercial loans may be a good option to consider.