Reducing Your Bounce Rate with Engaging Content

A high bounce rate doesn’t bode well for your site’s success. In order to prosper online, you need to drive high quality, relevant traffic to your site that converts into sales. If your bounce rate is high it can suggest that you are either attracting the wrong kind of traffic or that your site content… Continue reading Reducing Your Bounce Rate with Engaging Content

5 Effective Strategies To Lower Your Bounce Rate

Every business wants to appear at the top of Google search results but that’s really only half the battle; the next stage is keeping visitors on your website. Anyone operating a business website needs to understand a concept known as bounce rate, which is the percentage of people that visit your website but don’t click… Continue reading 5 Effective Strategies To Lower Your Bounce Rate

How To Win At Pay Per Click By Conquesting

Conquesting: Alexander the Great did it. Genghis Khan did it. Now you can do it, too. Conquesting is a high-risk, high-reward marketing strategy where you place advertisements next to content about your competitors’. Conquesting is most often thought of as a magazine advertising tactic, but it works even better with online Pay-Per-Click advertising. Basic Conquesting… Continue reading How To Win At Pay Per Click By Conquesting

Customer Bounce Rate – How to Find and Fix It

A customer bounce rate refers to the percentage of single- page visits to a website. It denotes the number of times a customer left your website from the entrance webpage. This metric also measures the visit quality on a website. Therefore, a high customer bounce rate indicates that the landing pages on your site are… Continue reading Customer Bounce Rate – How to Find and Fix It

3 Post-Penguin Online Marketing Tips For Small Businesses

Matt Cutts, everyone’s favorite spam killer, has done it again and improved the World Wide Web experience for everyone except for a small number of web site owners. This story is for and about you. That’s getting ahead of this tale though. Back in late April, Cutts made an announcement that rocked the tranquil web… Continue reading 3 Post-Penguin Online Marketing Tips For Small Businesses

5 Simple Ways to Reduce Bounce Rate and Get More Traffic

Online world have a great competition between the websites to get higher rank on the search engines and to get more and more traffic. So, in this highly competitive phase how can a person afford to get high bounce rate of the website. A website having low bounce rate assumes to be a good site… Continue reading 5 Simple Ways to Reduce Bounce Rate and Get More Traffic

How To Identify Your Worst Performing Keywords In Google Adwords

Identifying your worst keywords is just as important as identifying your best. By knowing your worst keywords, you can eliminate them from your AdWords campaign and stop spending money on clicks that aren’t making you money. There are two metrics to check for the worst keyword, one to see how enticing the ad is, and… Continue reading How To Identify Your Worst Performing Keywords In Google Adwords