The disheartening rise in stock logos is poised to do design and branding a real disservice. When logos become generic, they lose their ...

In the current economy people from every walk of life are looking to save money, and that includes people with money In fact, ...

Managing your personal brand is an important task in today’s society. By focusing on your personal brand and how you are portrayed in ...

Video has become the standard for communication and effective advertising on the internet. Potential customers no longer want to sift through pages of ...

Branding, in its simplest form, is a set of expectations and associations that people have of an entity whether that is a product, ...

People have varying reasons on why they would like to put up a business. There are those who do it as an alternative ...

Think about your target market as a large pie. If yours was the only company in the consumer vertical, the entire pie would ...

Humans desire progression. Machines aid with evolution. In the space of search engine optimization, the dynamic between machines and humans is ironic. When ...

It has to be hard being in the fundraising business when there are scarce funds to be raised. In this time of economic ...

When you compare businesses which are still going strong and those which have already folded, you recognize one thing—effective branding. Your ability to ...