A recognizable logo is key to creating a brand’s reputation. Virtually every major corporation has an easily identifiable logo that consumers come to associate with the company in question. From Target’s bull’s-eye to Starbucks’ green and white siren, logos are a significant part of a marketing strategy that seeks to leave a lasting impression among consumers.… Continue reading Designing and Using A Creative Company Logo
Tag: business marketing
How To Forecast For Your New Business
When starting a new company, having a business plan in place and setting out your financial goals and projections will be important. Forecasting and projecting your sales and expenses is critical during the early stages of your business. It can take time to forecast accurately and it can be a challenge for new business owners.… Continue reading How To Forecast For Your New Business
Using HootSuite For Small Business Marketing
The World Wide Web has made running a small business far easier and cheaper than it once was. Let’s face it, we don’t even need a bricks-and-mortar store any longer as our clients are happy to deal with us in cyber space and receive any purchases from the back of a delivery van. However, the… Continue reading Using HootSuite For Small Business Marketing
Effective iPhone Apps for the Marketing Professional
Aside from being one of the must-have gadgets over the years, the iPhone is also a great tool for marketing professionals. In online marketing, it is simply the job of getting potential clients and customers exposed to what your company has to offer whether it is a product, service or cause. People who do their… Continue reading Effective iPhone Apps for the Marketing Professional
6 Big Questions You Need to Answer in Business Marketing
You need to formulate the most effective business marketing strategy if you want your business to grow. Even small businesses need a business marketing strategy to keep on going and to survive amidst a market dominated by larger companies. But more than anything, only the most effective business marketing strategy would make customers happy. This… Continue reading 6 Big Questions You Need to Answer in Business Marketing