What’s in an Online Name?

From the time we are born we begin to develop our reputation.  We develop our reputation through friends and family members who will speak in our defense or as our accusers about our actions in our lives.  For a business our reputation comes from the word of our customers.  It is of vital importance that… Continue reading What’s in an Online Name?

Increase Your Online Popularity

Whether your business exists solely online or not, you have to use the Internet in order to market yourself. TV advertising is usually too expensive and does not have the same opportunity for growth that online advertising provides. Social networks such as Twitter have become main outlets to the consumer. It’s all about branding, whether… Continue reading Increase Your Online Popularity

SEO: The Use Of Analytics

Measuring a website’s performance is a key factor of SEO that any business or company should consider. There are numerous factors of analytics that should be taken into account, these include: –          Demographics –          User behaviour –          Technology –          Site navigation –          Traffic sources –          Interaction –          Search terms Demographics Using demographic data helps us… Continue reading SEO: The Use Of Analytics

How to Write SEO Optimized Content for your Website

There is a lot of talk about: articles, press releases, blogs and sharing informative, high-quality content in social networks but the most powerful text is on the best sales tool of them all; your website! A website should have well written content that reads for customers but is optimized for search engines. Here are Three… Continue reading How to Write SEO Optimized Content for your Website

Interactive Technology Products Training – What Is It? Who Benefits From It?

New technology is being released all the time, and it can sometimes be confusing for those who have to adapt to the constant changes and advances in interactive products. Presentations, media, IT and conferences; learning how to navigate any new program or interactive technology product isn’t always the easiest of tasks. Not everyone can simply… Continue reading Interactive Technology Products Training – What Is It? Who Benefits From It?

3 Ways Twitter Has Revolutionized Business

Twitter provides a 140-character platform that has revolutionized the dynamic of business and customer relationships. It began as a side project for a young executive at podcasting company Odeo, but has blossomed into a billion dollar industry. Twitter is estimated to generate over 340 million tweets each day. With that kind of star power, it… Continue reading 3 Ways Twitter Has Revolutionized Business

Improving Your Company's Customer Service

Customer service is an extremely important aspect of owning a business. Without customers, your business is unable to thrive. By providing great customer service, you will keep customers coming back and will build your business a great reputation by word of mouth, social media, and online reviews. It’s important to always listen to your customers’… Continue reading Improving Your Company's Customer Service

Marketing The Nerves Of A Business

Many people think that marketing is about selling products – it isn’t. Marketing is the nerve system of a business. If we compare a business to a body, the brain would be the purpose of the business bringing ideas and strategies as to how to keep the business successful and how to keep it progressing.… Continue reading Marketing The Nerves Of A Business

7 Common Ecommerce Friction Points

7 Common Ecommerce Friction Points Internet retail stores have been enjoying huge increases over the last decade. In 2011, ecommerce sales totaled $194.3 billion up 16.1% from 2010 (source:internetretailer).The technology behind these stores has kept pace with sales which has brought everyone some very convenient and wide-ranging shopping solutions. What has not kept pace with… Continue reading 7 Common Ecommerce Friction Points

Why Your Business Should Upgrade To POS System

Inventories that don’t match the tally are a common problem that almost all retail businesses experience. With this, the staff spends more time fixing the trouble rather than attending to the customers’ needs. This is why industry experts encourage business owners to adopt point-of-sale systems. Reasons to Upgrade to POS POS monitors all sales The… Continue reading Why Your Business Should Upgrade To POS System