The Key Elements of an Effective Email Marketing Campaign

If you use your website to advertise products but do not know the value of email marketing, then you might as well be winking to a lady in the dark. If done well, email marketing is one of the best ways to win new customers and keep old ones coming back. Here, are some of… Continue reading The Key Elements of an Effective Email Marketing Campaign

Best Practices For Your Law Firm's Email Marketing

When social media became the next big thing, many firms wrote off email marketing as a thing of the past. However, email marketing can still be a powerful tool for your law firm that can bring in new clients, build brand awareness, and boost your law firm’s online reputation when done right. Since you might… Continue reading Best Practices For Your Law Firm's Email Marketing

Benefits Of Outsourcing Your Work To An Email Agency

Every business owner worth their salt realises the benefits of email marketing in enabling them to keep in contact with their existing customer base. However, not every entrepreneur is able to harness the amount of manpower required in managing all aspects of their email marketing campaign on a daily, weekly or monthly basis. Those who… Continue reading Benefits Of Outsourcing Your Work To An Email Agency

Are You Getting Professional Template Design For Your Email Marketing?

The first indicator of success for an email marketing template design is whether subscribers are actually opening the email or not. Some email marketing service providers offer email open rate tracking as part of the standard metrics package for the email program. A good way to ensure that your email is opened at an adequate… Continue reading Are You Getting Professional Template Design For Your Email Marketing?

The Future Of Healthcare Marketing: Going Mobile

The healthcare industry hasn’t always been the quickest to adopt new marketing trends, but going mobile seems to be a trend that is proving to be a big league player. Many companies from many different industries have been using mobile optimization to connect with their clients and it’s time for healthcare providers to give the… Continue reading The Future Of Healthcare Marketing: Going Mobile

What Skills Make A Rockstar Email Marketer?

With millions of emails being sent everyday around the world, there are great rewards for a successful email marketer. With the rise of social media, it was predicted that the use of emails would decline in favour of chat messaging on sites like Facebook and Twitter. This may be true for social communication for businesses… Continue reading What Skills Make A Rockstar Email Marketer?

Top 3 Presents for an SEO Campaign this Christmas

Oliver Kyle takes a look at three presents you could bestow upon your SEO campaign this festive season; Social Media, Pay Per Click and Email Marketing.

An Online Marketing Strategy For Small Businesses

As a small business, the most cost-effective way of marketing your business is online. So one of the first things you should do when your start your business is look at what the most effective online marketing strategies for your business are. As a small business, you aren’t going to have a huge marketing budget,… Continue reading An Online Marketing Strategy For Small Businesses