Conquesting: Alexander the Great did it. Genghis Khan did it. Now you can do it, too. Conquesting is a high-risk, high-reward marketing strategy where you place advertisements next to content about your competitors’. Conquesting is most often thought of as a magazine advertising tactic, but it works even better with online Pay-Per-Click advertising. Basic Conquesting… Continue reading How To Win At Pay Per Click By Conquesting
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Understanding Pay Per Click(PPC) Advertising
Pay Per Click, or PPC, is a popular type of sponsored advertising on many types of websites and search engines. The basic principle of pay per click is that you as the advertiser will only pay for your ad space if someone clicks on your ad—so you literally pay for each click. This can be… Continue reading Understanding Pay Per Click(PPC) Advertising
Pay Per Click And Advertising
Promoting a website and online business comes in many different flavors. This generally evolves around advertising in some shape or form, but ultimately, there are different ways to go about using this equipment and technology to better increase the amount of traffic a website receives. When advertisements are created, it comes down to two different… Continue reading Pay Per Click And Advertising
How Can Your Pay per Clck Management Campaign Go More Positive With “Negatives”
Managing paid search campaigns is a daunting task that needs to be constantly analyzed and adapted according to needs and requirements based on different scenarios. Unlike what many people might assume, success of a PPC campaign not only lies in getting your ads appeared before a large target audience; but it also depends greatly on… Continue reading How Can Your Pay per Clck Management Campaign Go More Positive With “Negatives”