Although they are often used interchangeably, Search Engine Optimization and Search Engine Marketing have two very different focuses. People often get confused and even though there may be some similarities between the two, they are both very much different. Search Engine Optimization could be said to be an aspect of Search Engine Marketing. SEO vs.… Continue reading SEO Vs SEM: Is There A Difference?
Tag: search engine marketing
Is It Time To Take Your Online Marketing Plan To The ER?
How To Get Your Marketing Campaign Through Triage If your Internet marketing plan seems like it’s flatlining – you’re pouring time and resources into it, but getting nothing in the way of profits or results – then it might be time to take an ER-style approach to fixing it. It might not be easy, but… Continue reading Is It Time To Take Your Online Marketing Plan To The ER?
How Do Brands Lose Credibility And Customers Online?
This article looks at common mistakes made by businesses online, predominantly through social media sites, which can terminally damage their reputation and customer relationships. Hard to Get, Easy to Lose Your driving licence, the lover of your dreams, and your reputation are three things that the above heading could easily be linked to. Thankfully we… Continue reading How Do Brands Lose Credibility And Customers Online?
Get A Grip Of Online Marketing
Get a Grip of Online Marketing An effective marketing campaign cannot afford to ignore the online medium considering the influence it has on the masses. Online marketing or Internet marketing is a must to strengthen your presence in the online arena with it being used to draw more people to the website, tap a new… Continue reading Get A Grip Of Online Marketing
Conducting Keyword Research For Your Website
In the grand scheme of things, there are numerous ways to find a website: you might’ve come across a URL on a business card or billboard, been sent a link through e-mail or some form of social media, or maybe you clicked on an advertisement that led to a company’s website. While all of these… Continue reading Conducting Keyword Research For Your Website
Pros And Cons Of Hiring A Social Media Expert
Many people think that anyone can learn how to do social media once they understand marketing, but proper execution is more difficult than most anticipate. Experts are often required to step in and make sense of the social media marketing concept. There is a lot more too social media than just followers, fans and likes;… Continue reading Pros And Cons Of Hiring A Social Media Expert
Knowledge Required For Better Results From Your International SEM Campaign
Running a business in a successful and thriving manner is becoming challenging with every passing day, especially with the market becoming more of international neighborhood. Under such circumstances, without a strong search marketing campaign backing your endeavors, you might not get the results you have had planned for your business. Internet marketing, in general, and… Continue reading Knowledge Required For Better Results From Your International SEM Campaign
Social Media Privacy Issues – Don’t Let It Stop Your SEO Campaign
Many people and businesses are not comfortable with using social media due to privacy concerns. It is true that you may make yourself very vulnerable unintentionally; however this does not have to be the case. The best way of staying safe is to learn the different privacy settings which are available on the various social… Continue reading Social Media Privacy Issues – Don’t Let It Stop Your SEO Campaign
Personalised Search – The Way Of The Future
With the introduction of Google + comes a new wave of search related activity. Since its launch earlier this summer, Google has got webmasters and SEO enthusiasts hot under the collar by hinting at a more personalised search for all it’s users. The effects of this can be seen already by anyone that has a… Continue reading Personalised Search – The Way Of The Future
SEO and SEM Tips For Beginners
For many people and businesses, hiring an SEO specialist to accompany your staff or liaising with an agency who specialise in Search Engine Optimization is a necessary step to improving your search engine ranking and a big factor in driving traffic to your website or business. Many companies and individuals warrant the use of such… Continue reading SEO and SEM Tips For Beginners